A few weeks ago I was at a conference where twin brothers, Jason and David Benham, spoke on business and how to excel in your field. The Benham brothers, formally drafted by the MLB, now turned business men have started many companies and have been featured in many publications including Inc. Magazine, Entrepreneur Magazine, The Wall Street Journal and more.
During one of their talks they focused on three guiding principles they follow in their businesses that has made them what they are today. I want to highlight these things and show how you can apply them to your work/business.
Last week I went to an Entrepreneurship conference where I heard an amazing talk on excellence by Mr. Gary Powers. Powers is the Owner of Ortho Molecular Products, a company who aims to change the way the health supplement businesses are run.
Powers says many company’s products are not accurately represented on their labels. A supplement label may say it has Betaine to aid with digestion, but how much does it actually have? Many companies will add just a few drops of an ingredient to a huge mixing container and add it to their label to help it sell.
Power’s company is looking to set a new standard of excellence in the industry. His talk led me to think about how these same principles of excellence can be applied to the web industry. If you are tired of the status quo – business as usual – then keep reading!
Just in case you were wondering this is not a guide to teach you how to “make a killing” designing websites. Nor it is even a go-to guide that will tell you if you live in Chicago, IL and you are designing this type of website charge $xx,xxx.
This series is about giving your Clients more value, more return-on-investment; it’s about niching down your market, providing better service, and how to become a “trusted business ally” to your Clients.
I know a lot of you have been asking me to give you specific pricing tables and such… Well, reading Brennan Dunn’s new book “Double Your Freelancing Rate” will get you started on the right track if you are wondering how much you should be charging per hour.
The premise of Brennan’s book is answering this question of “What to Charge for Designing a Website?” . His goal is that by the end of the book he will dispel all fears, myths, and excuses for not charging what you are worth for your web projects.
So what should you be charging for a website? His answer – almost definitely more than you are charging right now.
Today I want to talk about the man who got me started on the whole path of learning about pricing my services, and providing HUGE value to my Clients.
If you haven’t read our first article in this series, you’ll definitely want to check it out before continuing with this series.
In today’s age of template designs, PSD to HTML services, and drag-and-drop website builders many designers are struggling with what to charge for their services. It seems like the only way to survive is to bid less, lower rates, and work more hours.
But is that that only way? Do you really need to compete with every 15 year old high school kid, or coder from India who is charging $15/hr for their HTML skills? Just so you know, I’m not against young people doing web jobs for companies at all, or even oversees “coders” from India, it’s just that I don’t need to compete with their pricing model because we have a very different target market.
Warning: Reading this series may change the way you run your business, and has been known to cause web developers to deliver better value to their Clients, become a ninja negotiator and possibly double or triple their rates. Consider yourself warned!